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The
Beginnings, Early Activities, Years
of Growth, A New Chapter
Early Activities
Commencing in
1947, the Valley architects produced twice-yearly "home shows"
at municipal buildings or furniture stores, where the members' work was
exhibited to the public. The architects joined with the Garden Center
Association in 1952 to create a home show at Notre Dame High School in
Sherman Oaks with booths, materials exhibits, and architectural displays
that drew nearly 20,000 visitors.
"A greater and more beautiful San Fernando
Valley through better planning and construction" was the group's
motto public relations efforts in the early 1950s included a newspaper
column, written each week by a different member, on topics of public interest
related to architecture. The group also placed advertisements on the advantages
of hiring an architect.
<Continue to Years of Growth>
The
Beginnings, Early Activities, Years
of Growth, A New Chapter
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